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Strategic Marketing Interview Question:
American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?
Submitted by: Administrator1. Forward integration
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration
Answer: Conglomerate diversification
Submitted by: Administrator
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration
Answer: Conglomerate diversification
Submitted by: Administrator
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