Marketing Officer Interview Question:

Can you please explain what types of marketing campaigns have you run in the past?

Submitted by: Muhammad

Be specific when answering questions about your accomplishments with other companies. By simply stating, “I ran several online marketing campaigns” does not adequately show what you can do for the company.

A more appropriate answer would be: “I started a social media campaign that used targeted advertising systems to market the company's services to youth in North America.” In order to elaborate - this will further project your knowledge of different campaigns - use numbers that support the project such as, “Within three financial quarters, sales increased by 427% and brand recognition vastly improved by 10% within the target demographic.”
Submitted by: Muhammad