Advertising Interview Question:

Can you tell me how to test the effectiveness of banners?

Submitted by: Administrator

To test the effectiveness of your banners, divide the number of exposures by the number of click through. Example Formula:

100 exposures divided by 25 click through = 4:1 ratio

A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.
Submitted by: Administrator