Competitive Strategy Interview Question:

Define a penetration pricing strategy.

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1. Strategy used to gain as much sales volume as possible as quickly as possible through undercutting competitors' prices.
2. Strategy used to maximize profit.
3. Strategy used to gain as many consumers as possible in the launch phase.
4. All of the above
5. None of the above

Answer: Strategy used to gain as much sales volume as possible as quickly as possible through undercutting competitors' prices.
Submitted by: Administrator