Ads Posting Manager Interview Question:

Do you know what is the difference between Impression and Conversion?

Submitted by: Muhammad

An Impression is a view of an ad i.e. each time your ad has been viewed counts as an impression while conversion is when a user performs any action on the landing page after clicking on the ad, like shopping or sign-ups. The users who perform the actions are considered to be converted users.
Submitted by: Muhammad