Marketing Intern Interview Question:

Do you know what makes content “successful”?

Submitted by: Muhammad

Why it's important to ask this: In order to create great content, you have to know how to discern which content is doing well in the first place.
What to look out for: There are many answers to this question, so this helps tease out what type of content marketer the candidate is. Here are some possible answers:
☛ “Traffic”
☛ “Repeat visitors”
☛ “Retweets and likes”
☛ “Search engine ranking”
☛ “Comments”
☛ “Leads and sales”
☛ “It depends”

The more they name off and can sensibly explain the importance of, the better.
Submitted by: Muhammad