Education Marketing Specialist Interview Question:

Explain me about a marketing campaign you conducted that wasn't successful. What did you learn from that?

Submitted by: Muhammad

A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.
Submitted by: Muhammad