Online Advertising Interview Question:

Explain me as A Marketing Manager Of An Insurance Company. How Do You Go About Designing An Effective Communication Program For Your Company?

Submitted by: Muhammad

Insurance is a pure service. The intangibility of the service makes it difficult for people to appreciate its worth. The advertisement campaign should therefore be straight forward and simple. The message can be benefit-based visual picturization. A comfortable, though bereaved family, old couple (happy), children's education / marriage etc.
Submitted by: Muhammad