Brand Management Interview Question:

Explain me what are the main responsibilities of a Brand Manager?

Submitted by: Administrator

The major responsibilities of a brand manager are:

► To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
► To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
► To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
► To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
► And also, be familiar to handle overseas operations and willing to travel overseas in short notice
Submitted by: