Marketing Sales Interview Question:

List the qualities of useful market segments?

Submitted by: Murtaza

★ Segments must have enough profit potential to justify developing and maintaining
★ Consumer must have heterogeneous needs for the product
★ Segmented consumer needs must be homogeneous
★ Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.
Submitted by: Murtaza