Competitive Strategy Interview Question:

Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?

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1. Flanking attack
2. Encirclement attack
3. Guerilla attack
4. Bypass attack
5. Frontal attack

Answer: Bypass attack
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