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Marketing Interview Question:
One of the most common problems with using internal database information is that:
Submitted by: Administrator* a) Since it was probably collected for some other purpose, it may be incomplete or wrong.
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
Submitted by: Administrator
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
Submitted by: Administrator
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