Ads Posting Manager Interview Question:

Please explain how would you allocate our social media budget?

Submitted by: Muhammad

Specific metrics and KPIs should be discussed and what should go where percentage-wise. For example, a decent percentage can be allocated to Facebook Ads - a medium-sized company can spend as much as $500 per month on paid advertising. Human capital, social media tools, and training are also absolutely necessary for high ROI.
Submitted by: Muhammad