Fresh Telemarketers Interview Question:

Please explain what are the characteristics that distinguish direct marketing?

Submitted by: Muhammad

Following are the characteristics that distinguish direct marketing :

☛ 1. The customers are pre targeted.
☛ 2. Customers are addressed directly.
☛ 3. The response of direct marketing is scalable.
☛ 4. The whole process is action driven.
☛ 5. Independent of business size.
Submitted by: Muhammad