Ads Posting Manager Interview Question:

Please explain what are the relevant metrics for tracking ROI on social media?

Submitted by: Muhammad

Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media's return on investment (ROI). Social media managers are comfortable talking about specific terms in Google Analytics, the software they use and the data they can get from each platform.

Don't make the mistake of thinking that engagement on its own is success - without conversions (e.g. site visits, reviews, downloads, leads), it means little and should be improved.
Submitted by: Muhammad