Interviewer And Interviewee Guide

Strategic Marketing Interview Question:

Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?

Submitted by: Administrator
1. Action programs
2. Objectives
3. Marketing audit
4. Marketing strategy
5. Critical issues

Answer: Objectives
Submitted by: Administrator

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