Ads Posting Manager Interview Question:

Tell me in Adwords, what are the “Big Three” components of ad quality?

Submitted by: Muhammad

The three big components of ad quality are:

Expected click-through rate: The likelihood that the ad will be clicked
Ad relevance: How closely the ad matches the intent behind a user's search
Landing page experience: How relevant, transparent, and easy-to-navigate the page is for users
Submitted by: Muhammad