Marketing Sales Interview Question:

Tell me the various types of marketing research?

Submitted by: Murtaza

1) Field research : It is related to the research for a specific purpose.
2) Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
3) Xploratory research: It investigates an assumption..
4) Predictive research: This type of research is done to predict any future occurrence.
5) Conclusive research: This type of research is done to derive a conclusion of a research process.
Submitted by: Murtaza