Telesales Representative(TSR) Interview Question:

Tell me what are the different categories and sub-categories of telemarketing?

Submitted by: Muhammad

Marketing can be broadly classified into two categories :
B2B - business to business
B2C - business to customer

The categories can be further classified into four categories based on the process carried out which are :

Generating lead - Process of identifying a potential customer to make sale.
Sales - Selling out products
Outbound - Calls are made to the customers.
Inbound - Calls are received from the customer.
Submitted by: Muhammad