Customer Experience Interview Question:

Tell me where would you start to improve the customer experience from?

Submitted by: Administrator

Removing the bumps in the road that cause customers to expend extra effort is the best place to start. Research found that moving customers from rating the experience "below expectations" to "meets expectations" gave companies as much economic value as customers who said their expectations were exceeded. So just fixing the existing potholes in the experience will go a long way.
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