Online Advertising Interview Question:

Tell us do you know the difference between branding and direct marketing?

Submitted by: Muhammad

☛ In branding:
An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

☛ In direct marketing:
The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.
Submitted by: Muhammad