Ecommerce Manager Interview Question:

Tell us will the e-commerce leader command a dedicated team?

Submitted by: Muhammad

Establishing who is officially on the e-commerce team (with a solid line to the general manager) versus who will be part of a shared-services team supporting e-commerce will impact the type of talent companies recruit. If the expectation is that the e-commerce leader will own responsibility for the P&L-but will need to rely on other key functional business heads or other shared resources to do so-it may adversely impact a candidate's perceived ability to meet the established goals.

One of the most important issues to address early on is the risk related to IT resources and accountability. Everyone involved must understand the structure and reporting model of the IT function before the search for an e-commerce leader begins. Particularly in situations where the IT unit reports into multiple heads and the e-commerce leader will not have direct or dedicated IT support, some candidates may be concerned that IT will be unable to completely focus on and execute the e-commerce strategy.
Submitted by: Muhammad