Public relations Interview Question:

What are some creative ways to use press releases for marketing purposes?

Submitted by: Administrator

How a press release is used depends mostly on the content of it. However, the scope and the timing are some common factors that can be taken into consideration, meaning that people who are closer should know first and should know more.

In your case, on the first thought, I'd do the press releases interactive, maybe even daring, in the context of anger management with the aim of driving traffic to the website (haven't checked your website thou).
Submitted by: Administrator