Digital Marketing Executive Interview Question:

What are the benefits of platforms such as Hootsuite, TweetDeck, etc?

Submitted by: Muhammad

You might go on a while if you list all the benefits of these platforms. They will probably only ask you about one or two but it's best to be prepared for several. Let's start with Hootsuite since it is the most likely to come up.

Hootsuite dashboard analytics
Hootsuite gives you a social media dashboard so you can manage all of your channels in one place, schedule Tweets, track analytics, find potential customers, and collaborate with team members.
TweetDeck is basically the same but only for Twitter.

TweetDeck uder interface
Customize your Twitter experience by scheduling and even managing multiple accounts!
SproutSocial is another one that creates an inbox-style way of managing all messages and engagement at once.

sprout social user interface
SproutSocial is a social media management tool created to help businesses find new customers and grow their social media presence.
There are dozens of these platforms so there is a chance that you won't be able to research all of them. If they ask you about one you're not familiar with, simply admit you don't know it while stating that you are willing to learn and should be able to do so thanks to your experience with other platforms.
Submitted by: Muhammad