Marketing Manager Interview Question:

What are the biggest challenges marketing manager faces today?

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There is enormous accountability for marketing managers to ensure that the marketing operation is efficient and cost-effective and to show how marketing spend translates into growth and profitability for the company. In such a highly competitive market standing out from other organizations is an ongoing challenge.
Additionally there is the pressure to keep up with technology and how to use it optimally for marketing activity. Relate your personal experience of the challenges you have encountered and discuss how you handled them.
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