Digital Marketing Executive Interview Question:

What importance do you attach to market research in your profession?

Submitted by: Muhammad

Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.
Submitted by: Muhammad