Digital Marketing Executive Interview Question:

What is an Example of a Marketing Tactic That Did Not Succeed?

Submitted by: Muhammad

For interview questions about marketing failures there are several things to note about your answer:

► Do not get defensive. If you had an expectation that failed, admit it.
► Explain how you found out it failed using numerical, analytical measurements as examples.
► Describe the adjustments that you made in order to make the campaign more successful.

Additional Marketing Interview Question Tips
Marketing job interview questions are designed to uncover your creativity and your problem solving abilities. The knowledge you have and how you utilize it is important. Your answers should include facts, figures, and measurements as well as an awareness of the psychology of marketing. And your ability to both adapt to marketing changes and support your theories is going to be tested.
Submitted by: Muhammad