Business Strategy Interview Question:

What is meant by focused differentiation?

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► A) Concentrating on a particular feature of a product or service to achieve differentiation
► B) Concentrating on differentiation as the primary means of achieving competitive advantage
► C) Providing a high-perceived value service or product to a selected market segment, this justifies a substantial price premium.
► D) Simultaneously seeking to achieve differentiation and a price lower than that of competitors

B) Concentrating on differentiation as the primary means of achieving competitive advantage
C) Providing a high perceived value service or product to a selected market segment which justifies a substantial price premium
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