Marketing Interview Question:

When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles

Submitted by: Administrator

* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing

Answer d
Submitted by: Administrator

The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
Submitted by: Md Syodur Rahman