Customer Relationship Manager(CRM) Interview Question:

Which Customers a Business Should Retain?

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The cost of retaining highly committed customers is lesser than one required for retaining non-committed significant customers. The recently acquired customers are likely to deflect when a business fails to provide good service or product.

A business should retain the following customers −

► The ones satisfied with the product or service.
► The ones who can suggest product innovation.
► The ones who are value to the business and are capable of contributing to business profit.
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