Web Marketing Interview Question:

Why has so little web marketing research been conducted?

Submitted by: Administrator

As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor:

The real reasons for poor quality of online research, I believe, come from:
1) limited marketing knowledge;
2) limited stats knowledge; and
3) irresponsible attitudes.
Submitted by: Administrator