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Marketing Interview Question:
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
Submitted by: Administrator* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player
Answer c
Submitted by: Administrator
* b) Referent actor
* c) Opinion leader
* d) Social role player
Answer c
Submitted by: Administrator
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