Digital Marketing Executive Interview Question:

Paid Search Marketing Interview Questions:

Submitted by: Muhammad

► Can you explain what PPC stands for?
► Do you have experience directly managing a Google Adwords campaign?
► How do you improve quality score?
► What does CPC means?
► With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?
► Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?
► How do you measure ROI?
► What's your methodology in creating ad copies
Submitted by: Muhammad