Digital Marketing Executive Interview Question:

Web Analytics Interview Questions:

Submitted by: Muhammad

► What web analyzing packages are you familiar with?
► Why it is important to monitor your website traffic (or the lack of it)?
► How do you assess engagement/the value of a visitor to the business?
► What is 'Bounce Rate'?
► Explain the difference between a page view, visit, visitor and unique visitor?
► What does Google Webmaster Tools do?
► Explain what a conversion rate is.
Submitted by: Muhammad