Marketing Consultant Interview Question:

Tell us why do companies need consultants?

Submitted by: Muhammad

Consultants provide an outside, objective view that enables companies to identify problems and improve performance. Organizations may also bring in experts to supplement staff and reduce costs. Consultants can be employed directly by a large firm that finds work for them. This question asks applicants to explain the value their work brings and show understanding of their role in achieving larger goals. What to look for in an answer:

☛ Applicant's understanding of how consultants can push companies forward
☛ Overall interest in consultancy work
☛ Industry experience or expertise

Any company can benefit from working with an experienced consultant, not just because it can be cost-effective but also because they can help organizations spot issues and pinpoint inefficiencies they were perhaps missing. A talented outside perspective can offer solutions that improve overall performance and drive growth.
Submitted by: Muhammad