Marketing Sales Interview Question:

What is buying behavior?

Submitted by: Murtaza

The decision making process which involves the period before, during and after buying or purchasing a product is referred to as the buying behavior of a customer. The buying behavior of the targeted customer has to be analyzed before the formation of any marketing strategy aimed to achieve the targeted sells in the market. Since each targeted segment or market might have a different kind of a buying behavior hence a different kind of approach is needed to reach them.
Submitted by: Murtaza