Marketing Sales Interview Question:

What is routine response?

Submitted by: Murtaza

There are some products in the market which are purchased by the customer almost without much thought such as bread, butter, milk etc. There is a very low amount of involvement by the customer while purchasing these products. The human mind gets programmed in a certain manner when it comes to purchase of such products hence it is done without any prior thought or evaluation.
Submitted by: Murtaza