Marketing Sales Interview Question:

What is customer delivered value?

Submitted by: Murtaza

The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value that the consumer is deriving from the use of the said product or service. This value is arrived at by subtracting what the product cost a consumer(total customer cost) from the benefits derived by him from the product (Total customer value).
Submitted by: Murtaza