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Marketing Sales Interview Question:
What is total customer value?
Submitted by: MurtazaThe sum total of all the benefits (Product value ,service value, personnel value, Image value) that a customer derives from a product or a service is termed as the total customer value . In other words these are the benefits that the vendor or seller provides in return of the associated payments received from a customer.
Submitted by: Murtaza
Submitted by: Murtaza
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