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#1 2012-04-03 03:35:21

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Marketing Interview Questions And Answers

Marketing Techniques :: Marketing Job Interview Questions and Answers

Marketing Interview Questions and Answers will guide you how to get a marketing job. Every one knows with our marketing a business can not be come international so this category is the most important for all the looking jobs for Human Resources, Financial, Accounting fields. You must have some basic knowledge of sales promotion for your company and marketing the core for sales promotion so come and start to unlock your potential with Marketing Interview Questions and Answers.

1 ► Why do you want to get into marketing?
2 ► Have you applied to any other areas apart from marketing?
3 ► How well do you cope under pressure?
4 ► Give me an example of how you convinced someone to do something that they were not too keen on doing.
5 ► How does the prospect of traveling a good deal grab you?
6 ► Would you describe yourself as competitive?
7 ► What would be your first actions if we were to appoint you?
8 ► How would you market Great Britain?
9 ► Which of our products/services most appeals to you and why?
10 ► What makes you think that a degree in _____ will get you a job with us?
11 ► What do you realistically believe to be your earning potential?
12 ► Have you any questions?
13 ► Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
14 ► All of the following are considered as drawbacks of local marketing except:
15 ► Cognitive dissonance occurs in which stage of the buyer decision-process model
16 ► That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:
17 ► The biggest or greatest amount of involvement in a foreign market comes through which of the following
18 ► A ______________ is a good offered either free or at low cost as an incentive to buy a product.
19 ► Setting call objectives is done during which of the following stages of the selling process
20 ► Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
21 ► In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:
22 ► __________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
23 ► All of the following would be ways to segment within the category of psychographic segmentation except:
24 ► The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
25 ► _______________ describes changes in an individuals behavior arising from experience.
26 ► Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
27 ► The Internet evolved from a network created by _________________ during the 1960s.
28 ► In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising
29 ► A child in the United States is normally exposed to all of the following values except:
30 ► Sellers that handle their own exports are engaged in:
31 ► ____________ have contractual authority to sell a manufacturers entire output.
32 ► More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
33 ► ________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
34 ► The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
35 ► The typical method of retail operation used by supermarkets and catalog showrooms is called:
36 ► A (n) __________________ are computerized collections of information obtained from data sources within the company.
37 ► The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
38 ► The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy
39 ► If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
40 ► Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
41 ► Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
42 ► __________________ is quoted as saying that, "everyone lives by selling something."
43 ► Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
44 ► The type of sales presentation approach that requires good listening and problem-solving skills is the:
45 ► Yahoo, Info seeks, and Excite are all called:
46 ► Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.
47 ► Wal-Mart owned Sams club is an example of a retail form called a(n):
48 ► ______________ is the general term for a buying and selling process that is supported by electronic means.
49 ► When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?
50 ► ________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes
51 ► _________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"
52 ► In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
53 ► _________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
54 ► Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:
55 ► It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
56 ► __________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.
57 ► The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics
58 ► _______________factors are the most popular bases for segmenting customer groups.
59 ► A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.
60 ► When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using:
61 ► 3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following
62 ► When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:
63 ► The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:
64 ► Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
65 ► If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:
66 ► ________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices
67 ► Rolls Royce uses which of the following distribution formats in it.
68 ► Drop shippers perform which of the following functions
69 ► A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):
70 ► ______________beliefs and values are open to some degree of change.
71 ► According to Engels law, as income rises:
72 ► The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:
73 ► In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
74 ► When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
75 ► According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy
76 ► ___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.
77 ► A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
78 ► Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:
79 ► Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
80 ► a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.
81 ► The purpose of strategic planning is to find ways in which the company can best:
82 ► Which of the following is NOT one of the five stages of the buyer decision process?
83 ► A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.
84 ► If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?
85 ► According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.
86 ► The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations
87 ► All of the following are ways that marketing plays a key role in the companys strategic planning except:
88 ► Which of the following is foreign owned (even though it is traditionally thought of as a U.S. company)?
89 ► In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy
90 ► _________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
91 ► A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
92 ► Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:
93 ► A price reduction to buyers who buy in large volumes is called a(n):
94 ► R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
95 ► All of the following are criticisms leveled against marketing by critics except:
96 ► If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n):
97 ► The primary reason that many companies work to become the "low-cost producers" in their industry is because:
98 ► Conflicts between different levels of the same channel of distribution are referred to as:
99 ► ________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.
100 ► A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
101 ► If a consumer describes a car as being the "most economical car on the market," then this descriptor is a:
102 ► All of the following are commonly recognized promotion budget formats except:
103 ► When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?
104 ► _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
105 ► The fact that services cannot be stored for later use or sale is evidence of their:
106 ► _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
107 ► Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.
108 ► A company faces several major decisions in international marketing. The first of these decisions is often:
109 ► A ____________________ is the way consumers perceive an actual or potential product.
110 ► The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
111 ► All of the following are methods by which a company can divide its sales responsibilities except:
112 ► Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments
113 ► If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.
114 ► The course of a product s sales and profits over its lifetime is called:
115 ► The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
116 ► The most logical budget setting method is found in the list below. Which is it?
117 ► The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
118 ► When producers, wholesalers, and retailers act as a unified system, they comprise a:
119 ► One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
120 ► ______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
121 ► ________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
122 ► The choice between high markups and high volume is part of which of the following retailer marketing decisions
123 ► If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types
124 ► If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
125 ► If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:
126 ► a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
127 ► All of the following factors can affect the attractiveness of a market segment except:
128 ► A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
129 ► If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding
130 ► When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
131 ► The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
132 ► If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem
133 ► A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
134 ► The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
135 ► Joining with foreign companies to produce or market products and services is called:
136 ► The major advantage of survey research is its:
137 ► The type of sales force structure in which the sales force sells along product lines is called a:
138 ► A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the consumer from which of the below:
139 ► The practice of going after a large share of a smaller market or subsets of a few markets is called:
140 ► When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
141 ► ________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
142 ► When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.
143 ► The goal of the marketing logistics system should be to provide:
144 ► Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods
145 ► If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies
146 ► Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.
147 ► If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
148 ► The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:
149 ► Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure
150 ► The last stage in the selling process is the ________________ stage.
151 ► In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company s problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?
152 ► Costs that do not vary with production or sales levels are called:
153 ► All of the following are thought to be sources of new product ideas except:
154 ► Today, advertising captures about ____ percent of total promotion spending.
155 ► The first modern environmental movement in the United States began in the:
156 ► One of the most common problems with using internal database information is that:
157 ► Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business
158 ► The advantages of audience selectivity, no ad competition, and personalization apply to which type of media
159 ► One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
160 ► When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
161 ► The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
162 ► Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.

2012-04-03 03:35:21

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