Behavioral Online Sales Experts Interview Questions & Answers:

1. Explain the advantages of email marketing?

Advantages of email marketing are:

1. Large audience.
2. Internet users check emails on regular basis.
3. Return of investment generated can be huge if email marketing is planned the right way.
4. Email is the most basic and popular service of internet and thus most people are familiar with it.

2. What is traditional emails?

3. Do you know what is CRM?

CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing. The main objective of CRM is not only to retain old clients but also to search and attract newer ones. Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.

4. Explain me what are checklists before sending email?

5. Tell me how do you use social media as a tool for customer service?

6. Tell me are you competitive by nature?

Competition is very important to survive in the market so to achieve success in this field you have to be competitive.Suite the examples of your work related to market competition in your answer as proof .

7. Tell me are you able to handle stress at work?

Always say yes without any second thought in your mind and with full confidence because handling pressure and stress is the hallmark of the right person in the right job. The questions about stress and pressure are more likely to be asked in an interview for these types of jobs, however can be asked in any job interview. So give lots of good examples when you are asked this question like :
☛ Taking responsibility for improving your physical and emotional well-being.
☛ Learning better communication skills to ease and improve your relationships with management and coworkers.
☛ Reduce job stress by taking care of yourself .

8. Tell me do you consider yourself a leader?

9. Please explain what motivates you?

10. Explain me what is the difference between marketing and selling?

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11. Do you know what is the most interesting thing about marketing and sales?

12. Tell me how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond.?

Make sure to respond promptly. The longer you take, the bigger the blunder looks to the consumer. Make sure any apology you give is honest and sincere. Otherwise, followers were rip it apart even more. Respond on all channels as well even if the incident only occurred on one.

13. Tell me how much SEO knowledge and experience do you have?

SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.

14. Do you know how to prevent email getting into SPAM?

15. Tell me how can Page URL be made more apt for optimization?

16. Do you know what is email marketing? What are the types of email marketing?

17. Tell me what makes you better than others?

Sell yourself smartly to your interviewer as much as possible.
You can :
☛ Mention special qualifications that make you stand out from other candidates.
☛ Discuss your experience and how it relates to the position.
☛ If you want to stand out, explain how hiring you will help him.
☛ Showcase Your Winning Personality to your interviewer.
☛ Discuss certifications or licenses required or helpful for the job.

18. Explain the advantages of internet marketing?

The advantages of internet marketing are as follows:

1. Large audience.
2. Inexpensive.
3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
4. Statistics can be measured more easily due to availability of various tools.
5. Various advertising methods available such as:
☛ Pay per click
☛ Pay per impression
☛ Pay per play
☛ Pay per action
6. Trends of e marketing and their results can be studied easily.

19. Tell me what should be kept in mind when drafting an email for marketing?

Following things should be kept in mind when drafting an email for marketing purposes :

1. Use an effective subject.
2. Make sure the email does not go into spam. To ensure this make sure the email does not have too many links and restricted words which lead to mail ending up as spam.
3. Keep the email body crisp and up to the mark.
4. Make your point and do not drift away from it.
5. Avoid any form of grammatical mistakes.
6. Reiterate atleast once.

20. Explain me how can meta keyword be used to pump visibility?

To increase the visibility of a website or a page over internet meta keyword must be optimized the right way. Meta keywords can be optimized using the following rules :

1.Use relevant words or phrases : Keywords you enter should be relevant to the store pages and should contain the common words or phrases a user may search with. Include the page name and make sure the keywords should not exceed beyond 1000 characters including comma and spaces.

2.Avoid duplicate words : Try to use different words with the same meaning but do not repeat the words. If you duplicate the words then the search engine will assign lower ranking to the pages assuming that the content is not unique.

3.Begin with important words : Put the most important words or phrases in the beginning of the list. Search engine searches the sites by examining the keywords. Keep your store name and store domain in the beginning of the list.

4.Use comma for separation : Use "comma" (,) for separating two keywords. Avoid punctuation and other special symbols in the keywords.

21. Do you know what is the most important skill required in marketing field?

The most important skills required in marketing are:
☛ Risk-taking.
☛ Know your audience.
☛ Be a good listener.
☛ Be open to new ideas.
☛ Be accurate but nimble.
☛ Know what the competition is doing.
☛ Passion: Love marketing.
☛ Experimentation: Try something new. Fail. Try again.
☛ Communication: Articulate your point of view well via speaking and writing

22. Tell me are you comfortable with field work?

This is most common question of marketing job because in this you have to be in direct contact with public i.e your customers. So always say yes it will show your active and dynamic nature to your interviewer. To rule in marketing world you have to be active and all-rounder and this you need to show by your effective answer.

23. Tell me what aspects of the internet does internet marketing encompass?

24. Please explain what do you know about our company?

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25. Do you know why Is Online Marketing So Effective?

Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
☛ Online marketing allows for statistics to be measured more easily and at a lower cost.
☛ Online marketing costs are somewhat inexpensive in comparison with other mediums.
☛ Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.
☛ Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.