SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines.
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.
3. Explain some SEO practices?
Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.
4. What are the criteria for the uniqueness of a page (unique as opposed to duplicate content)?
☛ Code similarity,
☛ Text similarity,
☛ Page names.
☛ Titles,
☛ headings,
☛ page titles and
☛ metatags.
5. Can search engines see password protected pages?
In most of the cases Search engines are not different from regular users. Search engines cannot go anywhere that a regular user cannot go. If we have a password protected area on our website that cannot be accessed without a login and password then the search engines also cannot see it.
The outbound links are our website links to other webpage or website.
7. What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
8. Tell us how many characters limits in Title tag?
We can add 70 characters in title tag.
9. Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
10. What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
12. Tell us what is the latest update in SEO?
The latest updates in SEO are:
☛ Panda
☛ Penguin
13. How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link' report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report' that matches with the link on your website, then you can remove it by using ‘Google Disavov tool'.
They are the Webmaster, SEO Engineer and Website optimizer etc.
15. What are the limitations of title and description tags?
Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.
16. Explain me which is the most important area to include your keywords?
Page title and Body text are the most important areas where we can include keywords for the SEO purpose.
Frequently adding new, original and quality content on the website.
He is the head of web spam team at Google.
19. What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
The process of finding out the root word from the search query is referred as keywords stemming.
21. Explain me what is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .
22. What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
23. Explain me how will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
24. Explain what do you mean by anchor text?
Click-able text written on an hyperlink is known as Anchor Text.
25. Please explain what do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.
