Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.
2. How does a Google auction work?
Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.
Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.
4. What is conversion optimizer in AdWords?
Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.
5. What is the meaning of CTR and how you can calculate?
CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
These will give you an answer in percentage like what percentage of customers have viewed your ad.
6. How to track conversions in Google Adwords?
In Google Adwords, conversion tracking can be done in following ways
☛ Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
☛ View-through conversion window options tracks when a person sees your ad but does not click it (impression)
☛ By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
☛ By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.
7. What is an ad group is in Google AdWords?
Ad group is a container of your landing pages, advertisements, and keywords. Google rewards advertisers who prepare AdWord Campaigns with tightly structured ad groups. Adding all keywords into the single ad group is not advisable rather it is better to organize keywords into themes.
8. Tell me how can we improve conversion rates?
To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.
9. Tell me what is the limit set for the characters or number for AdWords ad?
In AdWords, the limit for
☛ Description line 1: 25 characters
☛ Description line 2: 35 characters
☛ Description URL: 1024 characters
10. Tell me why did you choose PPC industry?
This is one of the most common PPC interview questions you will face! When the interviewer asks this question, he/she wants to know more about you as a candidate and why you chose to work in the field of Pay per Click marketing and advertising. You need to tell them about your passion and your desire to work in the industry in the future. It would be great if you tell them about your back story with regard to what makes you tick as a candidate. Also, a good response could be to say that you are aware that the industry is extremely challenging and this is what attracts you. Show that you don't want a boring job and prefers one which would challenge you on a daily basis.
11. Do you know what is CTR and how one can calculate it?
Click through rate abbreviated as CTR tells the number of visitors visited on your ad on the web page. To calculate CTR, one can use the formula:
Number of clicks/Number of impressions X 100 = CTR
The answer will be in percentage which represents % of customers who have viewed your ad.
12. Tell me the working of Google auction?
An auction runs billion of times each month and the results are such that users find ads that are relevant to what they are looking for. Google processes the request and runs the auction that determines the ad position and CPC of each advertiser.
13. What are the other two options for bidding other than C-P-C?
Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).
14. Explain me some of the Google Adword Ad Extensions?
Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords are Sitelinks
☛ Call Extensions
☛ Location Extensions
☛ Social Annotations
☛ Seller ratings
☛ Mobile app extensions
☛ Offer ads
☛ Communication Ad
☛ Review extension
☛ Image and drop down navigation Ad extension
Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.
16. Explain me why to use Google Adwords?
Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.
17. What is an ad group in Google Adwords?
Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.
18. How you can improve conversion rates?
By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.
19. Explain me what do you understand by AdWords?
Google designed AdWords with an aim to assist in marketing product and services in a search engine and its affiliated sites. It places a text ad that appears when people search for phrases associated with your offering.
20. Explain me what is the possible impact of Ad Rank on Cost per Click?
Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads. The CPC can be calculated as Price by you = The ad rank of the person below you / your quality score + $0.01.
21. Please explain what types of keywords are there?
There is no definite type of keywords, however, they are classified on the basis of how likely is going to be clicked by visitors.
For instance,
☛ Research Keywords: dress
☛ Consideration: white dress
☛ Purchase: buy white dress
☛ Loyalty: This must be shorter – Forever21
22. Explain me which paid media platforms would work well for our business and why?
Again, the best thing you could do is research. The interviewer yet again wants to know if you have done your homework. You need to consider which is the best-paid media platform for the company and how effectively they are using these platforms.
Think about different aims of the business in terms of objectives, KPIs, and keywords. Also, think realistically about which platforms would help them to achieve their goals. You can also go an extra mile by researching any new platforms and how it could help the company meeting their objectives.
23. Explain what are the hallmarks of a good PPC landing page?
The hallmarks of a good PPC landing page considers the following aspects:
☛ An attractive and powerful headline
☛ A supportive tagline
☛ Trust symbols
☛ A list of advantages
☛ A clear CTA (call to action)
☛ A lead capture form
☛ Use an image showing the context of use or a graphic that appeal to the visitors' emotional side.
Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.
25. Do you know in google Adwords that options can't be changed after creating an account?
After creating account Currency and Time Zone, cannot be changed.
