Paid search marketing based Manager Digital Marketing Job Interview Question:

Submitted by: Muhammad
☛ Can you explain what PPC stands for?
☛ Do you have experience directly managing a Google Adwords campaign?
☛ How do you improve quality score?
☛ What does CPC means?
☛ With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?
☛ Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?
☛ How do you measure ROI?
☛ What's your methodology in creating ad copies
Submitted by: Muhammad

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