Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

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► a. It is directly proportional to the popularity of the keyword
► b. It is inversely proportional to the competition for the keyword
► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword
Submitted by: Administrator

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