Mass Communication Questions and Answers
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1 :: Who are the different types of people a mass communication personnel deals with?

The different people a mass communication personnel deals with at a basic level are

* Public
* Media, agencies,
* Higher level management people like CEOs, Chairman?s, MDs, GMs

and many more depending on the scope of operations of the media.
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2 :: Which of this is grapevine communication?

The employees express their views on the new human resource policy to the higher management.
There is a rumor in office regarding a 10 percent hike in salary of all employees.
The principal has sent a note to all the students to improve their performance in the next examination.
There is an exchange of views in the parent-teacher meeting.
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3 :: Explain What is the importance of mass communication for a company?

A company is usually engaged in the process of creating and then selling products or services to earn profits. But this can only be achieved when mass production and then mass distribution accompanied by mass consumption by the public in general takes place. So in simple terms mass communication helps the company to communicate on a large level with large chunk of public to induce them to consume the product.
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4 :: What distinguishes interpersonal communication from mass communication and machine-assisted communication?

Interpersonal communication is direct communication within a small group with high feedback.
Interpersonal communication is indirect communication using media.
Interpersonal communication is direct communication without feedback.
Interpersonal communication uses networked communications system.
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5 :: What do you think are the main responsibilities of a mass communication professional?

The responsibilities of a mass communication professional are as follows

► He has to understand the message of the sender and execute it effectively to have the desired results.
► He has to understand the receiver and his psychology well, to design a message to suit his taste
► He has to come up with the best possible medium that is required to transfer the message
► He has to analyze the after effect of the message and alter it to suit the target better

These are some of his basic responsibilities which might change by means of the level or sector of media he works
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