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The analysis conducted to determine what features and benefits that BMW drivers prefer over the features and benefits of a Mercedes Benz and how customers rate the relative importance or value of these features, is a mechanism to conduct what type of analysis?

Submitted by: Administrator

1. Customer value analysis
2. Customer audit
3. Performance rating
4. Customer review
5. Performance audit

Answer: Customer value analysis
Submitted by: Administrator

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Top Competitive Strategy Questions

☺	Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?

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Market follower often gains many advantages without excessive expense, by following the market leader. Which type of market follower strategy is one whereby the market follower copies some things from the market leader but maintains some differentiation with its packaging, advertising, pricing and other factors?

☺	Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?

☺	The first approach of any competitor analysis is to establish is what?

☺	Which of the following strategies could a market leader implement to maintain its commanding leadership position?

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