Reporters like the idea that they can contact their sources anywhere/anytime. Make sure that your press contacts view you as one of accessible sources.
If the reporter believes that he needs supporting documentation for his/her story, make sure that he/she views you as a willing source to provide this information.
By asking this question, you are helping the reporter and yourself. You're helping the reporter by providing information that is already written and available as documentation for his/her editor. You are helping yourself by greatly improving your chances for both accurate and expanded quotes.
If you have asked the questions previously listed in this article, you have probably proven your worth to the reporter as an outstanding source. Most reporters would like to have more background information on you or your clients for future reference.
The modern media has a constant need for all types of visual supports, especially those available electronically and free. If you can provide, maps, illustrations, photographs, charts, graphs, or video footage, you will not only ingratiate yourself to the press, but also increase your chances of being covered in a story.
Webmaster 23rd of May 2012
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