Say that you enjoy working in a team environment. Describe the environment in such a way as it sounds similar to the work environment you believe the company has adopted.
Describe experience and specific projects. Mention important personal skills. Marketing coordinators are charismatic and profound speakers. They are able to explain technical data accessibly while communicating enthusiasm.
A good sales person needs to be friendly and professional, to be a good listener and an excellent speaker. Above all, they must be confident and extremely knowledgeable about the products they are selling.
Analysis of sales data should help to identify possible new markets. This would be followed up with some market research.
Say that you listen to their needs and then propose a solution that will meet a majority of their needs. If there are any gaps in the product offering, explain that workarounds can be developed to ensure that business runs smoothly.
Instruction and presentation is one example. A marketing coordinator also participates in developing marketing strategies and communicating them to clients and employees. Once marketing strategies are ready, coordinators help implement them in campaigns and advertisements.
I am a solution-oriented individual. If the going gets tough, I don't dwell on the problem. Instead, I work hard to find a solution to ensure that the operational consistency of the company is not harmed.
While this question is an invitation to do some chest pounding, remember to illustrate strengths that will benefit the employer and are relative to the position. For example:
☛ being a problem solver
☛ being a motivator
☛ being a natural leader
☛ the ability to perform under pressure
☛ a positive attitude
Communication skills are obviously extremely important. This includes not only speaking in front of an audience, but also the ability to prepare clear and interesting presentations. But no less important is the coordinator's ability to learn the company's business plans and study its products. Quick learning and fast retention are crucial to a successful career as a marketing communicator.
If you have an example from work experience this is ideal, however, do not be concerned if you do not. You could give an example from your private life, such as persuading a friend or family member to get involved with something they were not really interested in. Good sales skills are transferable to life.