It designs and built the strategies to meet the business objective directed by the client. It establishes the overall creative direction and reports to a senior manager
The look and feel of the entire production are in the hand of Art director. It advances art direction based on creative strategy given by the creative director and develops design and style for the ads.
3. Do you know what does a video game art director do?
Video game art director is mainly responsible for
☛ Imagining and implementing artistic vision for a video game
☛ Communicating with the management, producers, game publisher and team
☛ Throughout the production process, he has to maintain the vision consistently
☛ Constant interaction with other studio department, to ensure that the art direction is feasible and supported properly
4. Tell me why do you want a career as an art director?
I want to contribute my vision of art and talent to inspire others along with guiding them to their own artistic journey.
5. Tell me what would you do if a project was late?
Ask everyone on board to be all hands on deck. If still not possible to meet deadline call client and express the ideas for managing the outcome of the late project.
6. Please explain me about an accomplishment you are most proud of?
I am most proud of when my team and I won an award for best design and originality for a film production we've worked on as we've all cooperated with each other and treated each other as equals. I was proud to see my team grow as time went by and I'm glad they were my team.
7. Tell me why did you become an Art Director?
When discussing this theme, the energy and imagination behind the answers will give you an idea of the designer's character and spirit.
Based on the answers, an interviewer can expand the interview based on the designer's concept and style preferences, influences, historical references and everything that drives his/her's professional career.
8. Tell me how would you describe your work and your influences?
Look for elaborate and interesting stories, search for passion for design and design-thinking. References to history, design history, art, culture, music and architecture are useful when describing choices, intentions and solutions.
9. Tell me what are your strengths as Art Director?
Tell us what you do best and list the areas where you want to be even better. Please do show off (but don't overdo it).
Concentrate on all the positive qualities that you would bring to a project, client or a brand. We know that you work hard, and might be a team player, but we want to know what you can create that would be excellent.
10. Explain me the abilities you have in order to work with us as art director?
I have the ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity), come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem, see details at close range (within a few feet of the observer), listen to and understand information and ideas presented through spoken words and sentences, communicate information and ideas in speaking so others will understand.
11. Explain what makes a great app in terms of visual design?
A great app requires a unique visual design, a fast and understandable user experience and interaction.
Clear display of information and hierarchy are fundamental in how the user understands the intended visual communication of the app. Memorable visual identity and association of colour are just a few elements that make a great app.
Show us some great apps and explain what makes them good. Likewise, explain how some popular apps could be improved upon.
12. What kind of salary do you need as Art Director?
A loaded question. This is a nasty little game that you will probably lose if you answer first. So, do not answer it. Instead, say something like, That's a tough question. Can you tell me the range for this position?
In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a wide range.
13. Tell me what constitutes good design?
We all know that good design conveys information and communicates ideas.
This may come as a general question, but you can explain it to us, and show us your knowledge, and describe good design by telling us about projects, products, visual identities, campaigns, services, apps that inspired you or influenced you in any way.
Dieter Rams and his straightforward list of 10 principles in design, laid down key points, clearly stating what makes a good design. This information is a timeless source of inspiration and a great starting point to discuss projects that include these principles; it's even better if a designer questions them.
14. Tell me what is your biggest design career moment?
From awards, to happy clients, consumers, engaged public, social movement, and tangible results in skyrocketing numbers and profits, we want to hear it all.
How did it start, what happened, and why did you succeed?
15. Tell me what software do you use, and when?
Standard skills are a must, from Adobe to Sketch, but look for the extra during an interview.
Processing, illustration, animation, video, art skills, and the like, that bring extra potential to specific clients and projects.
16. Tell us do you have any writing experience?
Having worked with outside sources and overseas production I have written and communicated through many emails to get across many creative ideas and solutions. Also some personal writing through blogs and personal projects.
17. Explain me the most creative work related project you completed?
My team and I not only got to design the background and props for a new film, but we were also able to contribute to the film's storyboard.
18. Tell me what was your biggest disappointment as an art director?
My biggest disappointed as an art director would be a few arrogant co-workers. Although I am an art director I do not see myself in a position higher than the others as that would be called a glorified manager. So it disappoints me when a few people see art as a black and white area and that one needs to be better or right.
19. Please explain the term Duotone?
Duotone is an effect used to give a black & white photographic image that has been given a color tint by duplication of the image onto a second color channel. In Photoshop, there is a command Duotone that changes a grayscale image into a two color Duotone, three color Duotone or four color quad-tone.
20. Tell us what should an art director must do to make his content more appealing?
☛ Make your words pops
☛ Interpret the text for a visual culture
☛ Convey the message more with a picture and less with words
☛ Find editors, contributors, other brand and look into their work
21. Tell us as an art director how you will find the right agency?
☛ Don't follow the agency just because they have bigger names, try to look whether that agency has the work you are interested in
☛ Research on the working style of the agency, whether it is biased towards specific media usage
☛ Look whether agency allows you to implement your idea freely
☛ Check whether their billing process is transparent.
22. Tell me what areas of your work or personal development are you hoping to explore further?
Discuss areas of personal development, with emphasis on visual design.
How would the designer become even better or branch out into different areas and expertise of the design spectrum?
Designers are curious, and want to know everything and get better with each passing day. Share your design secret on how you expand and improve your knowledge.
☛ How did you learn from your mistakes, and from mistakes made by others?
☛ What books do you recommend, how do you stay in touch with design trends?
☛ What are your influences in design?
☛ What magazines, design and creative blogs do you follow?
24. Do you know what are the main job duties and responsibilities of art director employee?
art director responsibilities are to formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound; present final layouts to clients for approval; research current trends and new technology, such as printing production techniques, computer software, and design trends; create custom illustrations or other graphic elements;
Review and approve art materials, copy materials, and proofs of printed copy developed by staff members; manage own accounts and projects, working within budget and scheduling requirements; attend photo shoots and printing sessions to ensure that the products needed are obtained; review illustrative material to determine if it conforms to standards and specifications; confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques; confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities; work with creative directors to develop design solutions; negotiate with printers and estimators to determine what services will be performed;
Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing; mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing; prepare detailed storyboards showing sequence and timing of story development for television production; conceptualize and help design interfaces for multimedia games, products, and devices.
Try to include improvements that are relevant to the job. A wide variety of activities can be mentioned as positive self-improvement. Have some good ones in handy to mention in this circumstance.
Employers tend to look for goal-oriented applicants. Show a desire for continuous learning by listing your non-work related hobbies. Regardless of what hobbies you choose to present, remember that the goal is to prove self-sufficiency, time management, and motivation.
Everyone should learn from his mistake. I always try to consult my mistakes with my friends and relatives, especially with elder and experienced persons.
